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Fast Fashion—Mastering Affordable Distribution in a Flash

You don’t have to be Inditex, owner of fast fashion chain Zara and second largest fashion company in the world, to afford a fast fashion supply chain. Small to mid-size retail and apparel companies can tackle a fast fashion strategy despite the absence of large capital outlays and the scale and volume afforded to other giants like H&M and Nike. This article breaks down the main characteristics of a fast fashion supply chain and then walks you through a handful of ideas for mastering fast fashion distribution affordably

Perrier

Perrier intra in umbra. Lansata in vara trecuta de catre concurentul Danone, rosia Badoit a cucerit in 6 luni 3% din piata apelor gazoase. Sansa? Deloc. Doi ani de cercetari au fost necesari celor de la Danone pentru a scoate pe piata aceasta apa acidulata care contine de doua ori mai multe bule decat Badoit clasica. Cea mai spectaculoasa inovatie vine de la sticla de culoare rosu aprins, care a luat fata concurentei fidela recipientelor in obisnuita cromatica: albastru si/sau verde. Nimic nu a fost lasat la voia intamplarii. Potrivit Capital Franta, care-l citeaza pe Marc Jacheet, director ape gazoase, culoarea rosie a ambalajului sticlei de Badoit a fost validata dupa un an de teste aspura consumatorilor, la stand, in magazin. Rosul evoca puterea bulelor si da o imagine usor transgresiva. Rezultatul? Atragerea unor noi consumatori, mai tineri. In timp ce clientela clasicei Badoit are in jur de 40 de ani, ambalajul rosu i-a sedus pe consumatorii intre 18 si 35 de ani. 6% in cateva luni

Internet = global association of computer networks using a common standarde

According to a widespread legend, the original goal of the project was a communication system during the Cold War to be found; spite of the original financing also many civilian projects were promoted.

Apple

Apple Inc. is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services.